About Us

Founded in 2021, The IASO is a contemporary resortwear brand that redefines femininity with a sense of freedom, ease, and timeless beauty. Inspired by sun-drenched escapes, coastal elegance, and the quiet power of the modern woman, The IASO blends effortless silhouettes with refined details to create pieces that feel as natural as a sea breeze and as enduring as a sunset.

Our collections are designed to live beyond seasons made for barefoot mornings, golden hour dinners, and everything in between. Rooted in the values of power, love, and individuality, The IASO invites women to embrace their femininity with confidence, grace, and an unshakeable sense of self.

With every piece, we aim to transport you somewhere softer, slower, and more beautiful.